Builder Brigade is a fast growing digital product brand in the homebuilding industry, offering their flagship "Ultimate Homebuilding Bundle." Prior to working with Profit Pulse Media, the team relied heavily on organic sales and small ad tests that produced inconsistent results. Their Meta account lacked structure, ROAS fluctuated, and they weren’t sure which campaigns were actually profitable.
The goal was simple: create a predictable, profitable system that could turn paid traffic into consistent revenue, without increasing overhead or wasting budget.
4.2x ROAS sustained over 10 months
$76K in ad spend → $320K in revenue
120% increase in conversion rate (1.5% → 3.3%)
44% decrease in CPA ($48 → $27)
16% increase in AOV ($60 → $70)
Predictable daily sales from a full-funnel system with fully optimized Meta + Google ad ecosystem & A scalable growth engine with clarity on CAC & profit.
We rebuilt their Meta and Google accounts into a clean TOF/MOF/BOF structure, removed overlapping audiences, and launched high-intent Google Search + PMax campaigns to stabilize performance and scale profitably.
Directed the owner on high converting video frameworks, improving hooks, retention, and CVR. Introduced new ad concepts based on data, not guesswork.
We broke down margins, AOV, and acceptable CAC ranges to establish clear profitability guardrails before scaling.
Revamped the hero section, improved trust and proof elements, added stronger value messaging, and fixed formatting, doubling the conversion rate.
Added retargeting layers, abandoned-cart recovery, and high-intent remarketing to convert warmer audiences consistently.
