How an Iconic American Brand Modernized Its Marketing and Doubled Online Reach

Overview

Client: Kit-Cat Klock
Industry: Consumer Goods / Home Décor
Services Provided: Meta & Google Ads Management, Google Merchant Feed Optimization, Platform Migration, Creative Strategy, Social Media Growth, and Licensing Strategy
Ad Spend: $5K–$10K+/month
Average ROAS: 3–4x across Meta and Google
Social Growth: 8K → 20K+ followers (Instagram + TikTok)

Kit-Cat Klock is one of America’s most recognizable household brands, a nostalgic symbol of optimism and joy since 1932.

Despite strong brand equity and a thriving wholesale business, Kit-Cat wanted to strengthen its direct-to-consumer (DTC) sales and stay relevant to younger audiences in the digital era.

That’s where Profit Pulse Media stepped in, not just to manage ads, but to modernize the entire marketing infrastructure, expand reach, and position the brand for long-term global growth.

Challenge

Before partnering with Profit Pulse Media, the brand faced several challenges:

• Inconsistent ROAS across Meta campaigns due to seasonal dips and creative fatigue.
  
  
  

• Technical limitations on WooCommerce, which caused cart issues, tracking errors, and checkout drop-offs.
  
  
  

• 0 Google Ads presence despite high-intent search demand for “cat clocks” and “retro wall clocks.”
  
  
  

• A need for fresh creative direction to maintain relevance across social platforms.
  
  
  

• Over-reliance on wholesale sales versus their growing online potential.
  
  
  

The mission: stabilize profitability, modernize systems, and help Kit-Cat thrive as both a nostalgic icon and a forward-looking DTC brand.

Strategy: The Profit Pulse Modernization Framework

We combined performance marketing, platform optimization, and brand-building strategy into a holistic growth system.

1️⃣ Platform Migration & Conversion Optimization

We identified that WooCommerce was limiting performance due to frequent technical errors and tracking gaps.
We guided Kit-Cat through a seamless migration to Shopify, unlocking instant improvements in conversion and analytics accuracy.

Results post-migration:

• +50% lift in conversion rate (1% → 2%)
  
  
  

• Faster load times and cleaner checkout process
  
  
  

• Accurate event tracking for both Meta and Google
  
  
  

2️⃣ Google Ads Expansion & Feed Optimization

Before our partnership, Kit-Cat’s Google Ads account was underutilized.
We built a fully optimized Google Merchant Feed, ensuring correct categorization, keyword-rich titles, and variant segmentation (e.g., limited editions, seasonal colors).

We launched:

• Shopping + PMax campaigns for DTC buyers and collectors
  
  
  

• Search campaigns targeting high-intent keywords (“Kit Cat clock,” “retro wall clock gift,” “vintage cat decor”)
  
  
  

• Exclusions for low-performing SKUs, reallocating spend to bestsellers
  
  
  

This generated a consistent 3–4x ROAS and expanded their reach to new global customers.

3️⃣ Meta Ads & Creative Refresh System

Meta continued to be a strong revenue driver — especially during Q4 gifting season.
We implemented an ongoing creative testing cadence, using a mix of:

• Nostalgic storytelling and founder videos
  
  
  

• “Unboxing” and “gift reveal” short-form ads
  
  
  

• AI-enhanced lifestyle visuals highlighting limited-edition designs
  
  
  

By introducing weekly creative refreshes and seasonal offers, we eliminated ad fatigue and stabilized Meta ROAS between 3.4x–4x year-round.

4️⃣ Social Media Growth & Community Expansion

We helped grow Kit-Cat’s social presence from 8K to over 20K followers by aligning paid and organic strategies:

• Monthly UGC + brand storytelling calendars
  
  
  

• Reposts from collectors, fans, and influencers
  
  
  

• Coordinated seasonal themes for TikTok & Instagram
  
  
  

This growth translated to both higher engagement and increased DTC sales velocity.

5️⃣ Seasonal Scaling System (Q4 Focus)

As a nostalgic, giftable product, Q4 has always been Kit-Cat’s biggest sales period.
We developed an annual Q4 launch system that includes:

• Gradual budget scaling starting in early October
  
  
  

• Holiday-themed creative drops
  
  
  

• Strategic synchronization between Meta, Google, and email campaigns
  
  
  

This made Q4 results predictable, efficient, and scalable year after year.

6️⃣ Strategic Expansion: Licensing & Partnerships

In 2024, Profit Pulse Media represented Kit-Cat Klock at the Las Vegas Licensing Expo, connecting the brand with global licensing partners.
This led to the negotiation of a confidential 2026 global licensing deal that will bring Kit-Cat Klock into new international markets and product categories — expanding the brand far beyond its DTC store.

This milestone positioned Kit-Cat as not only a thriving DTC brand but also a heritage IP brand with global commercial potential.

Results: Brand Performance Overview

Creative Highlights

• “Holiday Gift Reveal” ad → 4.2x ROAS (TikTok + Meta)
  
  
  

• “History of Kit-Cat” carousel → 3.8x ROAS (Meta)
  
  
  

• Google Shopping campaign → 4.3x ROAS on top color variants
  
  
  

Client Feedback

“Profit Pulse Media completely modernized our marketing and helped us grow both online and globally.
Moving to Shopify improved our conversions overnight, and their creative ideas keep our ads fresh every season.
They’ve helped us grow our DTC presence, expand to Google, and even secure a new global licensing partnership for 2026.”
— Kit-Cat Klock Team

Key Takeaways

• Modernizing legacy brands requires tech upgrades + creative systems + strategic foresight.
  
  
  

• Google Shopping and Meta Ads synergy created year-round stability.
  
  
  

• Weekly creative testing is the backbone of consistent 3–4x ROAS.
  
  
  

• Long-term growth isn’t just ads — it’s partnerships, platforms, and positioning.
  
  
  

Transformation

Before Profit Pulse Media:
A beloved brand facing technical limitations, inconsistent performance, and missed opportunities.

After Profit Pulse Media:
A modernized eCommerce ecosystem, consistent ROAS across platforms, 150% social growth, and a confidential 2026 global licensing deal unlocking new frontiers for the brand.