Turning a Digital Product Into a Predictable 4.2x Profit System

*Add screenshots after each section*

Background

Builder Brigade is a fast growing digital product brand in the homebuilding industry, offering their flagship "Ultimate Homebuilding Bundle." Prior to working with Profit Pulse Media, the team relied heavily on organic sales and small ad tests that produced inconsistent results. Their Meta account lacked structure, ROAS fluctuated, and they weren’t sure which campaigns were actually profitable.

The goal was simple: create a predictable, profitable system that could turn paid traffic into consistent revenue, without increasing overhead or wasting budget.

Learn More About Our 7-Day Free Trial

Result

After working with Profit Pulse Media, Builder Brigade achieved:

• 4.2x ROAS sustained over 10 months
  
  
  

• $76K in ad spend → $320K in revenue
  
  
  

• 120% increase in conversion rate (1.5% → 3.3%)
  
  
  

• 44% decrease in CPA ($48 → $27)
  
  
  

• 16% increase in AOV ($60 → $70)
  
  
  

• Predictable daily sales from a full-funnel system
  
  
  

• Fully optimized Meta + Google ad ecosystem
  
  
  

• A scalable growth engine with clarity on CAC & profit
  
  
  

  

Builder Brigade now operates with predictable paid traffic, improved margins, and a funnel that compounds month after month.

Learn More About Our 7-Day Free Trial

Paid Media System:

We rebuilt their Meta and Google accounts into a clean TOF/MOF/BOF structure, removed overlapping audiences, and launched high-intent Google Search + PMax campaigns to stabilize performance and scale profitably.

Creative Strategy: 

Directed the owner on high converting video frameworks, improving hooks, retention, and CVR. Introduced new ad concepts based on data, not guesswork.

Unit Economics & CAC Targeting:

We broke down margins, AOV, and acceptable CAC ranges to establish clear profitability guardrails before scaling.

Landing Page CRO:

Revamped the hero section, improved trust and proof elements, added stronger value messaging, and fixed formatting, doubling the conversion rate.

Funnel Optimization:

Added retargeting layers, abandoned-cart recovery, and high-intent remarketing to convert warmer audiences consistently.

Learn More About Our 7-Day Free Trial