Chisos is a Texas-based premium bootmaker known for craftsmanship, comfort, and a loyal customer base.
Before partnering with Profit Pulse Media, most revenue came from organic traffic and repeat buyers. Paid ads were underutilized, Google was barely active, Meta lacked structure, and high AOV made attribution difficult.
The founder was skeptical about scaling ads profitably, especially without clear visibility into performance.
Google ROAS increased to more than 6x
Google spend scaled from one thousand dollars to more than ten thousand dollars a month
3x to 4x ROAS on Meta with consistent scaling
MER improved from 3.2 to 4.1
Revenue grew more than 30 percent year over year
Stronger ad performance through AI-powered creative testing Chisos developed a predictable, profitable acquisition system across channel
Chisos was running only basic brand search. We rebuilt the account focusing on precision search themes and product-level relevance.
This included:
Manual and search-focused campaigns targeting high-intent keywords such as handmade cowboy boots and leather boots for men
Optimized regional targeting based on highest conversion states
A complete overhaul of the Google Merchant Feed to improve quality scores and variant accuracy
Bid adjustments tied to margins and region-level conversion rates
This structure produced consistent 6x ROAS and reliable scaling.
Meta campaigns had no segmentation and no creative cadence. We introduced a three-layer system:
Top of Funnel with brand storytelling
Middle of Funnel with comparison ads and reviews
Bottom of Funnel with dynamic product retargeting
A weekly testing rhythm kept performance stable and allowed Meta to scale to 3x to 4x ROAS.
Given Chisos’ higher price point, relying on single-platform ROAS was misleading. MER provided a clear connection between:
Total combined ad spend
Total Shopify revenue
Holistic margin and acquisition performance
This metric became the foundation for scaling, reducing uncertainty and supporting the 30 percent increase in yearly revenue.
Chisos had strong organic content, but it was not optimized for ads. To increase output while maintaining brand identity, we added:
AI-generated voiceovers
AI-produced music aligned with Western themes
High-quality edits incorporating lifestyle footage, UGC, and product shots
This approach increased scroll-stop rate and click-through performance across campaigns.
Creative testing became a core performance driver. We tested:
Comfort comparison videos
Founder storytelling pieces centered on craftsmanship
AI-edited UGC testimonial ads
Each cycle contributed incremental gains and reinforced consistent profitability across both Meta and Google.
