Grand River Clothing is a men’s apparel brand specializing in high-quality stretch denim with inclusive inseam sizing.
Before partnering with Profit Pulse Media, the brand relied almost entirely on repeat customers and organic traffic. There was no paid ad structure on Meta or Google, no Google Merchant Feed, limited creative assets, and a very tight testing budget.
The goal was not aggressive scale, but to build a profitable acquisition foundation that could grow sustainably over time.
Meta and Google ads launched from zero to consistent 3x to 4x ROAS
Google Shopping visibility established for the first time through a fully optimized Merchant Feed
Conversion rate increased from 2.5 percent to 3.2 percent
Paid traffic became a major contributor to new customer acquisition
Email marketing reactivated and integrated into paid remarketing
Major Year over year revenue growth increase & A scalable acquisition foundation built without aggressive spend increases
We started with bottom-of-funnel demand to minimize risk.
This included brand search campaigns, a fully optimized Google Merchant Feed, and Shopping campaigns focused on hero SKUs. Budgets were scaled cautiously based on early performance.
This approach created predictable returns while minimizing risk.
Meta focused on warm audiences only.
We retargeted product viewers, abandoned carts, and email subscribers using static ads that highlighted comfort, stretch, inclusive sizing, and Made in USA quality
Even with limited spend, Meta consistently delivered 3x to 4x ROAS.
Email was activated as a revenue multiplier and was an immediate efficiency win .
We re-engaged past buyers, launched seasonal promotions, and synced email audiences into Meta and Google
This increased total revenue contribution without increasing ad spend.
To solve creative constraints, we introduced micro-influencer B-roll and tested AI-generated organic videos. Winning visuals were repurposed for paid ads
This approach increased scroll-stop rate and click-through performance across campaigns.
This created a growing creative library while keeping costs low.
Growth followed performance, not spend.
We refreshed creative monthly, increased budgets only when profitable, and prioritized data confidence before expansion.
This allowed Grand River to grow steadily while maintaining strong margins.
Outcome
Grand River Clothing transitioned from having no paid acquisition system to a structured, profitable foundation across Meta, Google, and email. The brand now has consistent ROAS, improved conversion rates, and a clear roadmap for future scaling, all built with efficiency-first execution and minimal risk.
