Kit-Cat Klock is one of America’s most nostalgic household brands, a symbol of joy and optimism since 1932. While the brand had strong recognition and a successful wholesale business, their DTC channel wasn’t reaching its full potential. With outdated systems, inconsistent performance, and no presence on Google Ads, they struggled to capitalize on rising online demand.
Kit-Cat partnered with Profit Pulse Media to modernize their entire digital ecosystem, expand their online reach, and position the brand for long-term global growth.
Meta ROAS grew from 2.3x to 4x year round
Google Ads launched from 0 to consistent 4x ROAS
Conversion rate increased 50% after migrating to Shopify
Social presence grew from 8K → 20K+ followers
Q4 revenue became predictable and scalable
Secured a global 2026 licensing partnership Expanded reach to new international customers
Kit-Cat’s WooCommerce setup caused cart glitches, tracking gaps, and seasonal drops in performance.We migrated the entire store to Shopify, leading to:
Results post-migration:
50% lift in conversion rate
Faster load speeds
Accurate Meta + Google tracking
Clean checkout flow
A stronger platform became the foundation for consistent scaling.
Kit-Cat had zero Google Ads presence despite search demand in the home decor + retro niche.
We built:
A fully optimized Google Merchant Feed
PMax campaigns for collectors + gift buyers
Search campaigns targeting high-intent keywords
Exclusions for low-margin or low-conversion SKUs
This generated a consistent 3–4x ROAS and expanded their reach to new global customers.
Meta was a strong revenue driver, but had issues with creative fatigue and seasonal dips.
We introduced:
Weekly creative testing
Nostalgic story-driven ads
“Gift reveal” and “unboxing” videos
AI-enhanced lifestyle creatives
Seasonal angles for Q4 and gifting events
Meta stabilized at 4x ROAS throughout the year.
Kit-Cat has a passionate collector community, so we elevated their organic presence.
We built:
Monthly content calendars
UGC and fan repost programs
Seasonal TikTok + Instagram campaigns
Brand-story content to revive nostalgia
Followers scaled from 8K to 20K+, increasing organic sales velocity.
In 2024, we represented Kit-Cat at the Las Vegas Licensing Expo and connected the brand with global licensing partners.
Outcome:
Negotiated a confidential 2026 global licensing deal
Expanded into new international markets + product lines
Positioned Kit-Cat as a heritage IP brand, not just an eCommerce store
This opened a multi-year revenue pathway far beyond DTC sales.
