Client: Kit-Cat Klock
Industry: Consumer Goods / Home Décor
Services Provided: Meta & Google Ads Management, Google Merchant Feed Optimization, Platform Migration, Creative Strategy, Social Media Growth, and Licensing Strategy
Ad Spend: $5K–$10K+/month
Average ROAS: 3–4x across Meta and Google
Social Growth: 8K → 20K+ followers (Instagram + TikTok)
Kit-Cat Klock is one of America’s most recognizable household brands, a nostalgic symbol of optimism and joy since 1932.
Despite strong brand equity and a thriving wholesale business, Kit-Cat wanted to strengthen its direct-to-consumer (DTC) sales and stay relevant to younger audiences in the digital era.
That’s where Profit Pulse Media stepped in, not just to manage ads, but to modernize the entire marketing infrastructure, expand reach, and position the brand for long-term global growth.
Inconsistent ROAS across Meta campaigns due to seasonal dips and creative fatigue.
Technical limitations on WooCommerce, which caused cart issues, tracking errors, and checkout drop-offs.
0 Google Ads presence despite high-intent search demand for “cat clocks” and “retro wall clocks.”
A need for fresh creative direction to maintain relevance across social platforms.
Over-reliance on wholesale sales versus their growing online potential.
The mission: stabilize profitability, modernize systems, and help Kit-Cat thrive as both a nostalgic icon and a forward-looking DTC brand.
We combined performance marketing, platform optimization, and brand-building strategy into a holistic growth system.
We identified that WooCommerce was limiting performance due to frequent technical errors and tracking gaps. We guided Kit-Cat through a seamless migration to Shopify, unlocking instant improvements in conversion and analytics accuracy.
Results post-migration:
+50% lift in conversion rate (1% → 2%)
Faster load times and cleaner checkout process
Accurate event tracking for both Meta and Google
Before our partnership, Kit-Cat’s Google Ads account was underutilized. We built a fully optimized Google Merchant Feed, ensuring correct categorization, keyword-rich titles, and variant segmentation (e.g., limited editions, seasonal colors).
We launched:
Shopping + PMax campaigns for DTC buyers and collectors
Search campaigns targeting high-intent keywords (“Kit Cat clock,” “retro wall clock gift,” “vintage cat decor”)
Exclusions for low-performing SKUs, reallocating spend to bestsellers
This generated a consistent 3–4x ROAS and expanded their reach to new global customers.
Meta continued to be a strong revenue driver — especially during Q4 gifting season. We implemented an ongoing creative testing cadence, using a mix of:
Nostalgic storytelling and founder videos
“Unboxing” and “gift reveal” short-form ads
AI-enhanced lifestyle visuals highlighting limited-edition designs
By introducing weekly creative refreshes and seasonal offers, we eliminated ad fatigue and stabilized Meta ROAS between 3.4x–4x year-round.
We helped grow Kit-Cat’s social presence from 8K to over 20K followers by aligning paid and organic strategies:
Monthly UGC + brand storytelling calendars
Reposts from collectors, fans, and influencers
Coordinated seasonal themes for TikTok & Instagram
This growth translated to both higher engagement and increased DTC sales velocity.
As a nostalgic, giftable product, Q4 has always been Kit-Cat’s biggest sales period. We developed an annual Q4 launch system that includes:
Gradual budget scaling starting in early October
Holiday-themed creative drops
Strategic synchronization between Meta, Google, and email campaigns
This made Q4 results predictable, efficient, and scalable year after year.
Metric | Before Profit Pulse Media | After Profit Pulse Media | % Change |
E-commerce Platform | WooCommerce | Shopify | — |
Meta ROAS | 2.3x | 3.5–4x | +70% |
Google ROAS | 0 | 3–4x | +300% |
Conversion Rate | 1% | 2% | +50% |
Social Followers | 8K | 20K+ | +150% |
Q4 Revenue | Unstable | Consistent 3x Return | |
Licensing Growth | — | Global deal signed (2026) |
“Holiday Gift Reveal” ad → 4.2x ROAS (TikTok + Meta)
“History of Kit-Cat” carousel → 3.8x ROAS (Meta)
Google Shopping campaign → 4.3x ROAS on top color variants
“Profit Pulse Media completely modernized our marketing and helped us grow both online and globally. Moving to Shopify improved our conversions overnight, and their creative ideas keep our ads fresh every season. They’ve helped us grow our DTC presence, expand to Google, and even secure a new global licensing partnership for 2026.”
— Kit-Cat Klock Team
Before Profit Pulse Media:
A beloved brand facing technical limitations, inconsistent performance, and missed opportunities.
After Profit Pulse Media:
A modernized eCommerce ecosystem, consistent ROAS across platforms, 150% social growth, and a confidential 2026 global licensing deal unlocking new frontiers for the brand.
Meta Ads
AI Creatives
Google Ads
