Two Step Performance (TSP) is a leading performance parts retailer in the Honda/Acura community, best known for the KTuner ECU tuning system. When they first partnered with Profit Pulse Media, they had never run paid ads, all revenue came from SEO, word of mouth, and community loyalty.
They needed a growth partner who could build paid acquisition from scratch, scale across thousands of SKUs, and maintain profitability as spend increased.
Scaled from $0 to $50K+ monthly ad spend
8–10x ROAS on Google (consistent, long-term)
3–5x ROAS on Meta retargeting + awareness
Added $20,000 in Profit in just 2 weeks by small CRO changes
Monthly revenue growth from ~$180K → $500K–$800K
75% increase in conversion rate on the KTuner product page. A fully optimized product feed powering Google success.Predictable, profitable scaling across thousands of SKUs.Four years of stable, compounding growth
We rebuilt their product feed from scratch, optimized thousands of SKUs, removed low margin items, added custom labels, and aligned product titles/descriptions with high intent keywords for better algorithmic scaling.
Implemented a tiered system: hero SKUs in PMax, mid-range products across Search + Discovery, and experimental SKUs in controlled “zombie” budgets, giving us both profitability and scale.
Launched Meta awareness and retargeting campaigns to reinforce Google’s high intent traffic. Prioritized user-generated proof, install videos, and testimonial creatives.
Rebuilt the KTuner PDP with clearer value props, stronger CTAs, trust badges, videos, and a mobile-first layout. This lifted conversion rate by 78% and boosted total store revenue.
Weekly testing across creatives, feed updates, bidding strategies, and funnel touchpoints to maintain stable ROAS over several years.
